Fan Theories / Behind the show

A film I’m still
trying to make.

Fan Theories grew out of She Likes the Strokes, a screenplay I haven’t been able to shoot in full. Making scenes from that world through my own music became a way to keep it alive.

Horacio Bolz / El Perro x Hora_Bolz

01 / The first image

A bride crying on carnival rides.

That was the image in a music video I pitched for another artist a few years ago. It stayed with me. I kept adding characters, scenes and ideas until a whole universe grew around it.

Other pieces of that world appeared in treatments for different artists: a bride in a convertible, an open road, a burial in an empty field. Some pitches never became videos, but I kept developing the ideas in my own work.

Over time, it became much more personal. My philosophy of life and people who had been part of it found their way into the story. I only understood some of those connections much later. They’re hidden under layers of fiction, even from me at first.

In the treatment for Let Me Think That Again, the sword hanging over the characters represents anxiety: the feeling that something terrible could happen. In La Viuda, grief follows a woman through a carnival while everyone around her is having fun.

02 / Keeping it alive

Making the film, a scene at a time.

The pandemic disrupted my career as a director. My reel was getting older, I didn’t have new films to show, and finding funding was difficult without many contacts.

So I started making music videos for my own songs inside this universe: scenes from the film, made with what I could bring together. The first pieces were Call Me When You’re Home and Let Me Think That Again, shot on 16mm outside Madrid and produced by Papaya Films.

Each piece could stand on its own and reveal part of a larger story. Even in the early treatment for Call Me When You’re Home, I wrote myself into the background as the Chauffeur, playing guitar while the Bride’s story unfolded.

I still want to make the complete film. These pieces are how I keep it moving.

See films from the world of Fan Theories ↗
03 / Beyond the screen

Hacerme cargo de mis ideas.

I get frustrated when an idea ends at “it would be amazing.” I want to take responsibility for my ideas: develop them as well as have them.

I also work making immersive experiences and events. Keeping this world inside a 16:9 frame started to feel limiting. A dome gave me somewhere to bring directing, film, music, technology and the work of building a project together.

New tools made it possible to build more myself, with less dependence on other people’s schedules, budgets or intermediaries. I wanted to explore how a live performance could work differently: what happens when the audience is inside the world, and can participate in it?

On 19 September 2026, that became Fan Theories at Domo360, Madrid.

Planning visualization of the stage, audience and projections inside Domo360
Imagining the room before the show: a planning visualization of the dome, stage and audience.
04 / Making it real

First, I had to build enough to show it.

At the beginning, it was quite solitary. The concept was hard to explain, so I built small pieces of what I had in my head: TouchDesigner scenes, custom software and hardware. Those experiments gave the idea something concrete that other people could see.

Then Chino joined me as a producer, and I felt I had a partner in crime. Someone I trusted to make things happen and take care of the logistics while I focused on the artistic side. His creativity mattered to me too. Having him beside me gave me confidence that we could make this real.

The credits below name the people who helped bring the night together.

There’s still a film I want to shoot, and more I want to explore through live shows. If you’d like to help with the next show, you can contribute an amount that works for you.

05 / From the stage

I could hear everyone saying “wow.”

The first time people had to vote and interact with their tickets, I could hear their excitement through my in-ear monitors. Those usually isolate me from the room, but that reaction came through.

It’s funny: I don’t get to experience the show the way the audience does. I see the back of the visuals, hear a different mix, and I’m working. The experience I’ve been building is something they get to have.

Afterwards, I went out into the audience. People talked about all the details they’d noticed, and I felt they understood what I was trying to do. They were talking about the universe. That was what I wanted them to connect with.

06 / The memories

The night, from where you were.

The Memory Map brings together moments captured by the audience, each from a different place in the room. Explore what people saw, or add your own memory.

Credits

The people behind the music, image, technology, and production of Fan Theories.

Direction & production

Created & Directed by
Horacio Bolz
Music & Performance
El Perro x Hora_Bolz
Production
NowhereJuan M Alz
Product Design & UX
Maria Paula Gonzalez
Creative Team
Horacio BolzMaria Paula GonzalezJuan M Alz

Visual & technical

Visual Design & Technology
Automatica Digital
Visuals
Horacio BolzChristian KastnerNewMedia Events
Lighting
NewMedia Events
Sound Programming
Neblina Stereo
Sound
Hugo Kohan
Audiovisual
Sofía LancestremèreNicolas Higuera Niño
IT
Automatica DigitalAntonio Pin

Stage & communication

Band
Horacio BolzStefano FrancoMarina Arceiz MendozaJorge Varela GarciaFelipe SoriaGuest: Mathias Salgado
DJ
Pato Boccalon
Stylist
Sabina Deus
Marketing
Nowhere
Content
Sofía LancestremèreEditor: Gonzalo Mingoranzi

Venue & advisors

Events
NewMedia Events
Venue
Domo360, Madrid
Management Strategy Advisor
Montserrat Galisteo
Technical Advisor
Luis Castañeda

Acknowledgements

Carolina ComasDiego De AnnaMontserrat Galisteo Tatiana New MediaBruno GrandiIgnacio Esposito Lucia CarracedoGuillermo TrifoglioFederico LAVAJorge Trifoglio